The Five Questions Every Seller Should Be Asking Their Agent
Choosing the right estate agent is one of the most important decisions in any home sale. Once your property is on the market, you rely on that partnership to deliver results, but how do you know whether your agent is doing everything they should be?
If your home has been listed for a while without much progress, it may be time to ask some honest questions. At Charles Bainbridge, we believe good communication and transparency build better outcomes, so here are five questions every seller should feel comfortable asking;
1. How are viewings being managed and followed up?
Viewings are the heart of your sale. Ask your agent who conducts them, how often they’re scheduled, and how quickly feedback is gathered. Well-organised agents ensure every viewing is confirmed in writing, key features are highlighted in person, and follow-up calls happen within 24 hours.
Consistent communication not only reassures buyers but also helps you understand what’s resonating, or not, with your audience.
2. How will you keep me informed after each viewing?
A professional agent should provide clear feedback, not just vague comments. You should know whether viewers are considering a second visit, what concerns they raised, and how your property compares to others they’ve seen.
Look for an agent who uses a structured feedback loop: prompt notes after each viewing and a summary report each week. That insight helps refine your presentation, pricing, and marketing over time.
3. What is your pricing strategy and how will you review it?
Pricing is rarely static. Market conditions shift, buyer sentiment changes, and competition evolves. Ask your agent how they set your price initially and how they’ll monitor its performance.
You should expect a clear rationale supported by local evidence, and a review plan if results fall short. A proactive agent will suggest adjustments at the right time rather than letting weeks pass without traction.
4. How often will you check in with me?
Selling can feel uncertain when you’re left waiting for updates. Set expectations early about how often you’ll hear from your agent and who will make contact.
Weekly check-ins are best practice. Even if there’s little to report, a quick call keeps you informed and builds trust. Regular contact also allows your agent to explain marketing activity, new enquiries, and market movements affecting your sale.
5. How do you follow up on leads once they’ve shown interest?
Interest alone doesn’t sell homes, consistent follow-up does. Ask your agent what happens after an enquiry or first viewing. Do they call prospects personally? Do they nurture potential buyers with updates on similar properties?
The best agents balance persistence with professionalism, ensuring genuine leads never slip through the cracks.
The difference a few questions can make;
If your current sale feels stalled, these questions can reveal where gaps exist. You deserve an agent who communicates openly, reviews progress regularly, and treats your sale with the care it deserves.