How to Price Your Canterbury Home for Today’s Market

One of the most common questions we hear from homeowners is: “What is my home worth right now?” It’s an important question and getting it right can make all the difference to your sale.

The danger of overpricing
It’s natural to want the best possible price for your home, but setting the figure too high can backfire. Overpriced homes often sit on the market for longer, which can cause buyers to assume there’s an issue with the property. This usually leads to price reductions and a slower, more stressful sale.

The risk of underpricing
On the other hand, underpricing leaves money on the table. While a lower price can generate quick interest, it may not reflect the true value of your property in Canterbury’s competitive market.

What goes into a smart valuation
At Charles Bainbridge, we combine data and experience to guide pricing. We look at:

• Recent sales of comparable properties in Canterbury and surrounding villages

• Current demand in different price brackets

• The condition and unique features of your home

• Wider economic factors, including mortgage rates and buyer sentiment

Why local knowledge matters
Canterbury’s property market is highly varied. A period home near the Cathedral, a riverside apartment, and a new-build in a commuter village all appeal to very different buyers. A valuation based on generic averages won’t reflect these nuances. That’s where local expertise makes the difference.

Getting it right the first time
Pricing your home accurately from the start attracts the right buyers and helps you achieve a smoother, more successful sale. At CB, we’ve built our reputation on honest, evidence-based valuations that put sellers in the best position.

If you’re thinking of selling, contact Charles Bainbridge for a free, no-obligation valuation, and let us help you find the right price for today’s Canterbury market.